We remain committed to the health and safety of our community and our Discovery Centre continues to follow all necessary guidelines.

We’re Having a Block Party

September 19, 1 – 4 PM

It’s finally time to celebrate! With the first block of the Retail Main Street completely leased, it’s time to get out and meet the new neighbours. Join us for an afternoon of outdoor fun to see what’s been happening in University District.



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September 19, 1 – 4 PM

Come out and see what’s been happening in U/D and meet the newest retailers as we bring the Retail Main Street to life. The block party will still be taking place given current public health announcements. Since we are an outdoor event capacity restrictions are not in place but social distancing will be in effect. While not mandatory at outdoor events we encourage the use of masks. We can’t wait to celebrate in a safe and fun way with everyone.


  • Extraordinary President’s Choice® SuperDogs™ performances
  • Live Music
  • Roaming Performers
  • KidZone
  • Contests
  • Free Parking
  • Pet and Family Friendly
  • Outdoor Patios
  • Special one-day U/D retailer promos


President’s Choice® SuperDogs™

The President’s Choice® SuperDogs™ are jumping for joy and thrilled to be performing at the U/D Block Party with their brand-new celebration of fun, Happy Together! Catch all the skills, surprises and silliness and fall in love with these furry friends all over again.

For more than four decades the SuperDogs have entertained millions live and on television with their original, family-friendly productions. More recently their innovative virtual shows and digital shorts have reached a global audience, generating millions of views.

Come and cheer them on in their new show, Happy Together!

Located at the University District Discovery Centre

Show 1: 1:00 – 1:30

Show 2: 2:15 – 2:45

Show 3: 3:30 – 4:00


Stop by the Discovery Centre after checking out what is new to enter for a chance to win exciting prizes including:

  • 1 of 2 $200 prizes featuring a selection of gift cards to the existing stores on the U/D Retail Main Street.
  • One month free premiere membership to Orangetheory fitness
  • 1 of 2 complimentary haircuts to Curious Hair or Denim & Smith
  • A gift bag full of surprises from University District Dental
  • A gift basket from Save-On-Foods



Getting Here

University District Discovery Centre:

4410 University Avenue NW (Just north of the Alberta Children’s Hospital)

Free parking provided directly across from the Discovery Centre.