University District’s Noteworthy in the Northwest series focuses on dynamic and compelling individuals and organizations from around Calgary’s Northwest, offering insights across a range of topics and each contributing to describing the spirit, opportunities, and legacy of the Northwest.
We sat down with Chef Mauro Martina, founder and CEO of OEB Breakfast Co. and long time Northwest Calgary resident, to speak about raising a family in this corner of the city and the addition of OEB to NW Calgary’s food scene, which is expected to open its door later this year.
Growing up in Italy, I was drawn to the culinary world at an early age, finding inspiration in my nona’s passion for cooking, rich ingredients and bold, fresh flavours. After training in Italy and Germany, I embarked on a worldwide culinary adventure, which led me to several Michelin Star restaurants and eventually dropping anchor in Calgary.
At a young age I had the honour of working alongside some of the best chefs in the industry. But, it was my love for great flavours and desire to elevate breakfast dishes into the most exciting culinary experience of the day that led to the creation of OEB.
Gone are the days where diners of breakfast joints are seen as a greasy spoon. OEB has created a special and uplifting breakfast experience where patrons can explore and indulge in the finest ingredients. There are few places out there that serve sturgeon caviar, scallops and truffles!
Since moving to Calgary, the Northwest has always been a beacon of excitement.
With its dynamic, vibrant atmosphere, diverse population and unmistakable charm, to its inner-city vibe without the hustle and bustle of downtown life, family-friendly feel and flourishing culinary scene, what’s not to love?
After moving from Kensington to the trendy community of Parkdale in 2008, I became engrossed by the Northwest. As a father and family man, I wanted my children to grow up in a community that was reflective of its surroundings.
From its array of parks and amenities to the welcome mix of residents living in this corner of the city, I’m proud to call the Northwest home and wanted to be part of it the best way I knew how – a new breakfast hot spot inspired by locally and sustainably-sourced ingredients!
Characterised as minimalist, experimental, innovative and quirky, OEB’s design is known for pushing the boundaries while creating interiors that are as functional as they are creative.
When we designed our award-winning downtown location we looked at using wood to showcase unique designs that embodied practical whimsy. With large egg and waffle shaped booths that diners could actually sit in – the first of its kind anywhere – we brought fully functional eccentric art concepts into real life.
Our 10th year anniversary store in University District will be nothing short of a showstopper! With its open kitchen, grand bar, industrial chic design concept and of course that OEB flair, our U/D location will revel in the opulence of steel sculptures covering thirty per cent of our ceiling and seating area. We are shaping steel to do magical things! Of course, patrons can immerse themselves in not only good food and conversation, but in a vibe that makes the humdrum everyday world feel far, far away.
Visitors can expect some grand opening specials, as well as several new dishes as part of our fall menu. While patrons can still indulge in the classic favourites and delicious products OEB is known for, these inventive creations will be the highlight of your day!
In the process of perfecting these dishes (yes, we are still testing so no specifics yet!) our focus remains on local ingredients and crafting a dining experience that is more than just about eating great food. We’re trying to create a direct connection with everything we bring in. From butchers and egg farms to bakeries, OEB is very unique in its offerings, and knowing where your food comes from and who grew it, is essential to our approach.
Stay tuned because there’s plenty more to this OEB story!
As University District develops, the community will be bustling with new retailers like OEB Breakfast Co., and new, eager residents ready to taste and explore! Watch for more exciting announcements about retailers, home options and community events. You can stay up-to-date by registering for the monthly newsletter or contacting our Discovery Centre.
The University District blog is a resource for Calgarians who want to live, work, play, visit or buy in the northwest. We will provide you with information, stories, news and inspiration about the things that matter so you can live a more inspired, active and connected life in NW Calgary at University District… Life works here.