The Lands, the Lens and the Allure

November 16, 2016

Maybe it’s because University District offers jaw-drop, backdrop beauty. Or our grand plans and careful progress are coming into clearer focus. Maybe it’s simply that forward thinking Calgarians are starting to check us out.

There are umpteen reasons we are valuing the visuals these days.

When the one behind the lens is professional local photographer Neil McElmon, we linger longer as we view our lands in a different way. University District commissioned Neil to shoot some of our recent events.

He was surprised by what he saw.

“Development plans for University District look fantastic,” he says.

“My eyes capture wide angles, interesting corners, beams of light and faraway things. My goal is to capture the story my eyes could never tell you, but the camera can. I want to show you what I see, the way I see it.”

“Neils’ take – through a 4×6 frame – turned fleeting University District moments into lasting markers that resonate, entice and move viewers emotionally,” says West Campus Trust Development Marketing and Communications Director Maureen Henderson.

“His capture of the Concert on the Pond stopped us in our tracks,” says Maureen. “This single frame reflects the connectivity, community and culture University District plans to promote. We decided to amplify it with a Shaganappi billboard and show it off to the city.”

Enjoy Neil’s candid portraits, festival documentaries, minimalist prairie landscapes and rural abandoned settings around the city and on his Instagram feed here.

Casting locals! Do you live in and love Calgary’s Northwest? Or know someone who would be great to feature here? Drop us a line!

Join the Discussion

Comments are moderated before being posted. Your email address is required but will not be published.

Join our email list for more information and our newsletter.
Popular Keywords
How U/D Is Changing The Way We Age-In-Place: Say Hello to Maple
How Communities Shape The Way We Age
Meet August — Avi Urban’s New Multi-Family Homes at U/D
See All Blog Posts

Discover NW Calgary's most interesting places, people and things

Visit Our Channel

Looking for something to do in NW Calgary?

Check Out Our Event Calendar

The University District blog is a resource for Calgarians who want to live, work, play, visit or buy in the northwest. We will provide you with information, stories, news and inspiration about the things that matter so you can live a more inspired, active and connected life in NW Calgary at University District… Life works here.

Join our email list for more information and our newsletter.